Max Pierce

The problem: The client was running campaigns across disconnected tools, managing contacts in spreadsheets, and had no unified analytics. The standard approach would be a 6-month agency implementation or stitching together a dozen SaaS subscriptions requiring dedicated operators for each.

The approach: Rather than integrating existing tools, I built a single custom platform using Supabase, Vercel, and LLM API integrations. AI-driven development workflows made it possible to ship production-quality features at a pace that wouldn't be realistic with traditional development.

What was built: AI-generated content that's actually usable in production, full email marketing with automated journeys, ABM campaign management, in-person prospecting workflows, a referral system, analytics, and proposal generation. The content engine uses LLM integrations for drafting, editing, and repurposing across channels.

Two features are worth highlighting. "Intelligence" and "Platform Brain" are self-learning recursive loops built directly into the platform. An integrated model analyzes both internal user behavior and the external analytics stack, then surfaces targeted suggestions for improving UX, marketing, sales, and content. The feedback loops are continuous, so the system refines its recommendations the more it's used. This kind of recursive learning loop is something I build into every system I create. It's one of the most valuable things AI enables: systems that don't just execute but actively improve themselves over time.

Outcome: Live and fully operational in 45 days. One unified platform replacing a stack of disconnected tools.

The problem: A B2B technology services company with no growth infrastructure, no marketing playbooks, and no acquisition pipeline. The company needed both organic growth systems and an M&A program built from scratch.

The approach: I started by building repeatable systems rather than running one-off campaigns. Every workflow was designed to scale without proportional headcount. As AI tools became available, I continuously evaluated and integrated them into existing processes, replacing manual steps with automated ones.

Growth: Built the full funnel: inbound content, outbound sequences, and product-led expansion motions. Redesigned packaging and automated upsell workflows, which doubled average customer value. Identified a gap in the market and launched a managed cybersecurity services vertical that reached 40% of total revenue within three years.

M&A automation: Built the acquisition program from zero. The key challenge was that M&A workflows are traditionally manual and relationship-driven. I automated target sourcing, evaluation scoring, diligence tracking, and integration workflows using LLM-driven systems, Zapier, N8N, and custom API orchestration. This made it possible to systematically evaluate thousands of targets, conduct outreach to hundreds, sign LOIs for six, and close five acquisitions with 95% revenue retention across every deal.

Outcome: 10x revenue growth over five years, five acquisitions integrated successfully, a managed cybersecurity vertical contributing 40% of revenue, and over 20 hours per week of manual execution replaced with automated systems.

The insight: I was deeply embedded in an online gaming community and recognized that users wanted the ability to do something specific that no existing tool supported. Rather than assuming, I ran a few lightweight tests, got strong traction and reactions, and used that signal to validate the idea before building anything.

The approach: The MVP shipped in two weeks, designed specifically for shareability. It hit the Reddit front page within 12 hours of launch, which confirmed the initial research. The distribution was built into the product itself rather than bolted on after the fact.

Automation: To operate at scale as one person, I built batch automation pipelines in Python and Blender for processing 3D models, automating import, transformation, and export workflows across thousands of assets. This removed what would have been a full-time content production role.

Outcome: The platform grew to 15M+ visitors and 500K+ registered users through entirely organic distribution. Six-figure ARR as a single-person company with zero paid acquisition. Press coverage from Forbes, IGN, Daily Mail, and others was all inbound. Successfully exited after five years.